The Alan Sondheim Mail Archive

March 1, 2004

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---------- Forwarded message ----------
Date: Mon, 1 Mar 2004 09:41:59 -0700
From: George Lessard <>
Reply-To: Cyberculture <>
To: L Youthful Media <>,
     L Work-4-Writers <>
Cc: L cpi-ua <>,
     L CyberCulture <>


In a national phone survey between March 12 and May 20, 2003, the Pew
Internet & American Life Project found that more than 53 million
American adults have used the Internet to publish their thoughts,
respond to others, post pictures, share files and otherwise contribute
to the explosion of content available online. The most eager and
productive content creators break into three distinct groups: 1) Power
creators are the Internet users who are most enthusiastic about
content-creating activities. They are young � their average age is 25 �
and they are more likely than other kinds of creators do things like
use instant messaging, play games, and download music. And they are the
most likely group to be blogging. 2) Older creators have an average age
of 58 and are experienced Internet users. They are highly educated,
like sharing pictures, and are the most likely of the creator groups to
have built their own Web sites. They are also the most likely to have
used the Internet for genealogical research. 3) Content omnivores are
among the heaviest overall users of the Internet. Most are employed.
Most log on frequently and spend considerable time online doing a
variety of activities. They are likely to have broadband connections at
home. The average age of this group is 40.
[SOURCE: Pew Internet & American Life Project]

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