The Alan Sondheim Mail Archive


Ah, I was originally going to "do something" with the below, but what? 
It's great as it is! - Alan


---------- Forwarded message ----------
Date: Fri, 11 Feb 2005 17:19:09 +0000
From: Accord Management Consultants <goodlifedubai@yahoo.com>
To: sondheim@panix.com
Subject: Milk and Related Products

FROM A DROP TO A FLOOD



 		We refer to Milk, the white GOLD! The following synopsis deals with the
possibilities of turning the white wealth in your village/town/city/country
into WHITE GOLD.

 		The livestock population of any country is its lasting wealth. Unlike the
mineral, ore, oil & gas deposits, this wealth can only increase in numbers
and, with correct scientific management practices, quality.

 		As the World enters an era of economic reforms, agriculture, particularly
the livestock sector, is positioned to be a major growth area. The fact that
dairying could play a more constructive role in promoting rural welfare and
reducing poverty is increasingly being recognized.


 		Milk is considered by most Food Technologists and Nutritionists to be the
most complete food. It has all the nourishment required by all sections of
the mankind - infants, growing children, youth, the middle-aged, old and the
infirm. It has sufficient fats, proteins, sugars, and minerals. With advanced
Dairy Technology and processing facilities, it is just about possible to
derive a milk-based food product suitable for Diabetics, Hypertensives, Obese,
Weak, Lactose-intolerant, etc.

 		Milk can be processed into many types of products:

�	Skimmed Milk: having NIL fat
�	Double-toned Milk: having 1.5% fat
�	Toned Milk: having just 3.0% fat
�	Standardized Milk: having 4.5% fat
�	Whole (Full Cream) Milk: having 6.0% fat
�	Flavored Milk
�	Acidophilus Milk
�	Ice creams
�	Yogurts
�	Cheese
�	Butter
�	Ghee
�	Milk Powders
�	Desserts
�	Puddings
�	Custards
�	Sauces
�	Mousse
�	Nectars
�	Sherbets
�	Shakes

Several areas of the dairy industry can be strengthened by the induction of
state-of-the-art technologies from overseas. Those who bring in new
technologies stand to benefit the most. To make the best out of the present
situation, the following areas require immediate remedial action on the part of dairy
entrepreneurs:
�	Raw milk handling needs to be upgraded in terms of physico-chemical and
microbiological attributes of the milk collected. The use of clarification and
bactofugation in raw milk processing can help improve quality of the milk
products.
�	Better operational efficiencies are needed to improve yields, reduce
waste, minimize fat/protein losses during processing, control production costs,
save energy and extend shelf life. The adoption of Good Manufacturing
Practices (GMP) and HACCP would help manufacture milk products conforming to
international standards and thus make their exports competitive.
�	 Latest packaging technology can help retain nutritive value of the
packaged products and extend their shelf life. For proper storage and
transportation, an adequate Cold Chain needs to be put in place.


We present below a SWOT Analysis for the Dairy Industry in general:

Strengths:
�	Demand profile: Absolutely optimistic.
�	Margins: Quite reasonable, even on packed liquid milk.
�	Flexibility of product mix: Tremendous. With balancing equipment, you can
keep on adding to your product line, as mentioned above.
�	Availability of raw material: Abundant. Presently, more than 80 per cent
of milk produced is flowing into the unorganized sector, which requires
proper channelization.
�	Technical manpower: Professionally trained, technical human resource is
available from India and elsewhere.
Weaknesses:
�	Perishability: Pasteurization has overcome this weakness partially. UHT
gives milk long life. Surely, many new processes will follow to improve milk
quality and extend its shelf life.
�	Lack of control over yield: Theoretically, there is little control over
milk yield. However, increased awareness of developments like embryo
transplant, artificial insemination and properly managed animal husbandry practices,
coupled with higher income to rural milk producers should automatically lead
to improvement in milk yields.
�	Logistics of procurement: Woes of bad roads and inadequate transportation
facility make milk procurement problematic. But with the overall economic
improvement, these problems would also get solved.
�	Problematic distribution: Yes, all is not well with distribution. But
then if ice creams can be sold virtually at every nook and corner, why can't we
sell other dairy products too? Moreover, it is only a matter of time before
we see the emergence of a cold chain linking the producer to the refrigerator
at the consumer's home!
�	Competition: With so many newcomers entering this industry, competition
is becoming tougher day by day. But then competition has to be faced as a
ground reality. The market is large enough for many to carve out their niche.
Opportunities:
"Failure is never final, and success never ending". Dr Kurien, the Father
of the milk revolution (Operation Flood) in India bears out this statement
perfectly. He entered the industry when there were only threats. He met failure
head-on, and now he clearly is an example of 'never ending success'! If dairy
entrepreneurs are looking for opportunities the following areas must be
tapped:
�	Value addition: There is a phenomenal scope for innovations in product
development, packaging and presentation. Given below are potential areas of
value addition:
o	Steps should be taken to introduce value-added products like sweetened
mish, ice creams, local cheese, flavored milk, dairy sweets, etc. This will
lead to a greater presence and flexibility in the market place along with
opportunities in the field of brand building.
o	Addition of cultured products like yogurt and cheese lend further
strength - both in terms of utilization of resources and presence in the market
place.
o	A lateral view opens up opportunities in milk proteins through casein;
caseinates and other dietary proteins, further opening up export opportunities
o	Yet another aspect can be the addition of infant foods, geriatric foods
and nutritionals.
�	Export potential: Following the new GATT treaty, opportunities will
increase tremendously for the export of agro-products in general and dairy
products in particular.

Threats:
Milk vendors, the un-organized sector: Today milk vendors are occupying the
pride of place in the industry. Organized dissemination of information about
the harm that they are doing to producers and consumers should see a steady
decline in their importance.
The study of this SWOT analysis shows that the 'strengths' and
'opportunities' far outweigh 'weaknesses' and 'threats'. Strengths and opportunities are
fundamental and weaknesses and threats are transitory.
  Any investment idea can do well only when you have three essential
ingredients: entrepreneurship (the ability to take risks), innovative approach (in
product lines and marketing) and values (of quality/ethics).
The Dairy industry has been attracting a large number of entrepreneurs.
Their success in dairying depends on factors such as an efficient yet economical
procurement network, hygienic and cost-effective processing facilities and
innovativeness in the market place. All that needs to be done is: to innovate;
convert products into commercially exploitable ideas.
All the time, keep reminding yourself: Benjamin Franklin discovered
electricity, but it was the man who invented the meter that really made the money!
Contact us and we will set up this business for you in your country. We
will need to be your guest in your selected place of manufacture from 5 months
to 12 months depending on what product you choose like for yogurt we need just
150 working days to set up the plant but for fresh milk or ice cream we
would need upto 12 months to be with you to get the production out . We also
assist in marketing your product and do a hand holding exercise with your staff
and good staff we can get you from India and other countries: Let us know
which product you would like to start and we will source out the machinery, get
them installed , bring the production line on , and help you market the end
product.
ACCORD MANAGEMENT CONSULTANTS,
P.O.BOX 20809, DUBAI,
U .A .E.
e-mail: goodlifedubai@yahoo.com
cell: 009715-5337664, Fax:009714-2975806

Our Sudan Office Address is as follows
P.O.BOX 11137, KHARTOUM,
SUDAN
e-mail:vilasudan@yahoo.com
cell: 00249-9125-75828

Our India Office Address:
11/88, Unnath Nagar III, Goregaon (West),
Mumbai 400062. India
Tel: 0091-22-28767143
Cell: 0983300985

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