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---------- Forwarded message ----------
Date: Wed, 20 Jul 2005 06:59:00 -0700
From: Suzanne Axtell <>
Subject: O'Reilly Where 2.0 Conference Wrap-Up

For Immediate Release
For more information, contact:
Suzanne Axtell (707) 827-7114 or

New Directions for Technology--and Business--Charted at
Where 2.0, a New O'Reilly Conference

Sebastopol, CA--Google Maps, Virtual Earth, MyWeb 2.0--the world is being
introduced to (and enthusiastically embracing) a steady stream of new
services based on location technologies. Where 2.0, a new O'Reilly
conference that took place June 29-30 in San Francisco, honed in on the
new tech sector coalescing around these location-related technologies that
promise to transform and personalize the way we all engage the Web and the
world around us.

Conference co-chair Nathan Torkington of O'Reilly Media, Inc. and co-chair
David Sonnen of iSpatial built a conference program that allowed
participants to quickly grasp both the current state of affairs and the
far-reaching effects and implications around location-based technologies
and services. "The conference, and the industry, remix decades-old GIS
knowledge with 21st century Web 2.0 program designs," noted Torkington.
"Neither hackers nor business people nor search industries alone define
this new space."

Location-enhanced products and services are generating excitement among
developers, technologists, researchers, entrepreneurs, and bean counters
alike. "Mash-up" was a phrase heard frequently throughout the conference,
referring to the revving up of one-dimensional information--such as
apartment listings, traffic patterns, and crime stats--by overlaying it
with mapping information. Location technologies are already having an
impact on a wide variety of industries, and their effect on privacy,
gaming, advertising, social applications, and search were also discussed.

Two other (distinctly non-technical) mash-ups in evidence at the
conference were between generations and communities: "tribal elders" from
cartography, engineering, and geography came together with the emerging
generation of hackers, web developers, and search gurus in sessions, on
panel discussions, and over lunch.

The conference attracted over 500 attendees who heard presentations from
notable speakers such as:

-GIS pioneer Jack Dangermond of ESRI
-Microsoft MapPoint general manager Stephen Lawler
-Cartographer David Rumsey
-John Hanke of Google Earth
-Mary Foltz, director of Location Solutions Product Line Management for
-Chris Couper, IBM distinguished engineer
-Stephen Randall, co-founder of Symbian and CEO of LocaModa
-Paul Rademacher, creator of the Google Maps-craigslist mash-up
-Greg Sadetsky, who mashed-up Google Maps-Yahoo! Traffic
-Elizabeth Goodman of Intel
-Panelists from Google, Microsoft, and Yahoo! who faced off over local
  search, moderated by John Battelle
-NavTeq's Bob Denaro
-Ronald J. Ondrejka who recounted his adventures designing and deploying
  the first spy satellites
-MIT's Nathan Eagle
-Udi Manber from A9

Several announcements were made at Where 2.0, including:

-Google publicly released Google Earth, which uses high-resolution
  satellite and aerial images to let users travel to any address on the
-Microsoft and ORBIMAGE, a satellite imagine company, announced plans to
  deliver expanded international satellite coverage for MSN Virtual Earth
-Yahoo released a set of programming tools allowing outside programmers
  to build their own web mapping applications that tap into the data in
  Yahoo! Maps
-Zoto, an online photo site, announced it will sponsor and host Geo
  Project USA, the first initiative to index and photograph each of the more
  than 4,554,000 "minute confluence points" in the United States

Where 2.0 also featured the Where Fair, a science fair-style event that
gave participants a first-hand look at a few of the intriguing
location-aware technologies before they go mainstream. The Where Fair
complemented the exhibit hall, which showcased innovative new location
related products from sponsors Microsoft, Google, Telcontar, ESRI,
GeoTango, GlobeXplorer, and Yahoo! Local.

Where 2.0 provided a long overdue gathering place for the growing
community of innovators in the location space. Next year's event promises
to bring together even more of the players and projects that have the
potential to fundamentally transform how location information is viewed,
interpreted, and delivered.

The O'Reilly conference line-up also includes: ETech, the O'Reilly
Emerging Technology Conference; the O'Reilly Open Source Convention; Web
2.0, co-hosted by Tim O'Reilly and John Battelle, and co-produced with
MediaLive International; the O'Reilly European Open Source Convention; and
the MySQL Users Conference, co-presented with MySQL AB. O'Reilly
conferences bring together forward-thinking business and technology
leaders, shaping ideas and influencing industries around the globe. For
over 25 years, O'Reilly has facilitated the adoption of new and important
technologies by the enterprise, putting emerging technologies on the map.

Additional Resources:

For complete Where 2.0 Conference details, visit:

Where 2.0 news coverage and photos can be found at:

Many Where 2.0 session presentation files are available at:

Related Reading:

For an in-depth perspective about the current state and future potential
of location technologies from Tim O'Reilly and Nathan Torkington, read a
transcript from a recent press conference at:

Location- and geo-related blogs by Nathan Torkington:

"Historical Maps Online"

"Hacking Election Maps with XML and MapServer"

"The Geospatial Web: A Call to Action"

"Google Maps and BBC Backstage"

Sponsorship Information:

For information on exhibition and sponsorship opportunities at O'Reilly
conferences, contact Andrew Calvo at (707) 827-7176, or

To become a media sponsor at O'Reilly conferences, contact Margi Levin at
(707) 827-7184, or

About O'Reilly
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